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Due to the custom printing nature of the items, returns are not allowed. If you need to exchange a size please contact us.

Northwoods Nostalgia: Relive Wisconsin’s Legendary Lodges & Lake Life

Pull on a piece of Up North history. Our curated line of vintage-inspired sweatshirts, tees, and hats resurrects the long-lost icons of Wisconsin’s Northwoods: think classic bait shops, supper clubs, and cabins like Moody’s Lodge on Spider Lake in Hayward WI. Feel the loon calls, fish-fry Fridays, and pine-scented breezes stitched into every design—so wherever you roam, the spirit of the Northwoods travels with you.

This store is the brainchild of Robert Novak III, whose family has made a lifetime of memories at the cabin in Hayward WI for generations. If you have an idea or memory you want to relive please reach out.

Do you want to experience the Northwoods for yourself? You can stay in in the original Moody's Lodge which is now Spider Lake Lodge in Hayward WI.

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